Professional Digital Marketing & Growth Strategy
Master data-driven digital campaigns, social media management, brand strategy, and AI-powered content workflows to scale businesses.
Duration
12 weeks
Format
Hybrid (Online Live Sessions + Practical Project Reviews)
Skill level
Beginner friendly
Next cohort
January 16, 2027
Course fee
GHs 500
Overview
This comprehensive 12-week program equips aspiring marketers, entrepreneurs, and professionals with the end-to-end skills needed to execute high-impact digital campaigns. Learn how to combine consumer psychology, modern design software, paid media execution, and web architecture to drive clear ROI. By integrating modern generative AI workflows alongside traditional strategy, you will build and launch real-world campaigns from concept to optimization.
What you will be able to do
- Develop data-driven digital marketing strategies and full-funnel content calendars tailored to hospitality, corporate, and consumer brands.
- Build, optimize, and manage functional web assets on WordPress, including domain setup, DNS pointer configurations, and cPanel administration.
- Design professional multi-channel media assets using industry-standard tools like Adobe Photoshop, Canva, CapCut, and generative AI prompts.
- Launch and monitor targeted paid social media, search engine campaigns, and event activation plans that yield measurable conversions.
- Track, analyze, and present campaign performance metrics using modern business intelligence and web analytics dashboards.
Curriculum
Module 1. Foundations of Digital Marketing & Brand Strategy
2 WeeksUnderstand customer journeys, digital touchpoints, and audience segmentation. Learn how to map brand identities, write compelling value propositions, and align digital strategy with business KPIs.
Module 2. Web Assets, Infrastructure & CMS Management
2 WeeksHands-on training in managing web infrastructure. Learn WordPress page administration, domain pointing, DNS setups, cPanel hosting configuration, and resolving common loading/SEO site issues.
Module 3. Content Creation, Graphic Design & Media Production
3 WeeksMaster visual storytelling for campaigns. Practice asset creation using Adobe Photoshop, Canva, Lightroom preset workflows, short-form video editing in CapCut, and advanced AI prompt engineering for visual assets.
Module 4. Paid Advertising, Social Media & Campaign Activation
3 WeeksPlan and execute paid ad campaigns across Meta, Google, and emerging channels. Learn budget allocation, copy testing, event activation execution, and audience targeting for maximum ROI.
Module 5. Analytics, Data Insights & Capstone Project
2 WeeksTransform raw campaign data into actionable marketing intelligence. Build custom reports using analytics tools and present your final, live-tested capstone digital strategy.
Who it's for
Aspiring marketers, business owners, creative entrepreneurs, and professionals seeking a comprehensive, hands-on pivot into digital marketing and growth strategy.
Prerequisites
- •Basic computer literacy and familiarity with navigating web applications.
- •A personal computer (Windows/macOS) with stable internet access.
- •No prior coding or formal marketing background required.
Your instructor
Jesse Wallace
Digital Marketing Strategist & Lead Instructor
Jesse Wallace is an experienced digital marketing strategist and educator. With expertise spanning cross-platform campaign design, visual media creation, and web infrastructure management, he specializes in translating data-driven analytics and creative execution into scalable business growth.
Schedule
- Weekday sessions
- Tue & Thu, 6:00 PM – 8:00 PM GMT
- Weekend sessions
- Sat, 10:00 AM – 12:00 PM GMT
- Course fee
- GHs 500